3 Social Media Marketing Tips I’m Resisting
Blogger: Janet Kobobel Grant
Sometimes I feel weary of all the social media “musts” in my life. How about you?
Can I really add one more thing to my day, which is already as overstuffed as an LA freeway during rush hour? Yet, aren’t we assured by everyone who has a new idea for our to-do list that “you can do this in just two minutes a day”? We know the reality often is a much bigger commitment than it sounds like. Are you with me?
Still, as I think about how to make my social media efforts more effective (I’m already making quite a time commitment to the Internet, after all), I need to improve. So I’m trying to press forward into new frontiers–with reluctance. Do I hear an “amen”?
Here are three changes I’m trying to talk myself into:
Use hashtags in my tweets
When I first started tweeting (seems like decades ago), I regularly used hashtags because I knew they are a great way to enter into a conversation or to start a conversation. You might remember about two years ago, agents used the hashtag #agentfail. The idea was to provide hints to writers about what causes an agent to say no to representation. But the communication turned ugly when some writers thought the agents were snarky and unkind. (That’s what 140 characters can do to a perfectly helpful idea.) Still, it was a good idea.
But I’ve fallen out of the habit of using hashtags. How hard would it be for me to add #agenttip or #writingtip at the end of a tweet?
Common hashtags writers use are #amwriting and #amediting. It gives you an easy way to talk about your WIP. #bookgiveaway could be a nice draw to those of us who scroll through tweets looking for something that calls our name. Or make up your own hashtag as a fun touch to a tweet, such as #SoOverMonday. You also can alert those interested in a certain topic to find you by searching for a subject hashtag such as #adoption, #romanticsuspense, #Amish.
Schedule tweets throughout the day
I’ve read several articles on how to do this, but I find the process of setting it up mind-numbing. So, instead, I retweet several helpful tweets, reply to a tweet and write a few tweets of my own in the span of a few minutes. All of my activity is, therefore, lined up like orderly little soldiers, marching off to Tweetland together. Since people read tweets throughout the day, I need to make periodic contributions rather than clumping my comments. Not to mention I can write a variation of a certain message (such as #bookgiveaway or enticing people to click on my blog post link) and schedule those tweets throughout the day so more people are seeing my message.
I forthwith resolve to make better use of my tweets by figuring out how to schedule them.
Employ more photos on Facebook
I’ve read the results of several studies that show I’ll receive more comments and more exposure to my remarks if I use photos. But, here’s another confession: I’ve never enjoyed photography. My husband was a superior photographer so I’ve always relied on him to capture memories and significant moments. He’d make me take my camera (which he bought me) on our travels. I’d halfheartedly snap a few shots and then leave the real work to him.
But I know that when I scroll down my FB wall, I stop at every photo. Yup. Every one.
And I like the multiple levels on which I connect with people through photos. One of my favorite people to check out on my wall is Judy Christie because she uses photos in such an effective way. Some are funny, some are touching, some are beautiful. But they’re all arresting.
I’m just beginning to face the fact that I don’t even think about photo ops until, oh, an hour or two afterwards.
So those are my social media confessions. What are yours?
What are possibilities you’ve been thinking about? Do you want to join me in making some social media resolutions?
What are some simple ideas you have developed that have increased your social media engagement with potential readers? (Obviously I need all the hints I can get.)