Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound a bit…
Read More...By Kathleen Y'Barbo on Dec 3, 2009 in Marketing & Publicity | 36 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Gorgeous Texas fall day – sunny with a high in the 60s
Last week, the Books & Such experts weighed in on ideas for making the most of radio interviews. In the process…
Read More...By Kathleen Y'Barbo on Nov 27, 2009 in Marketing & Publicity | 5 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Chilly and wet
Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, speakers, and interviewees…
Read More...By Kathleen Y'Barbo on Nov 20, 2009 in Blog, Marketing & Publicity | 3 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands PR Office
Weather: Finally fall in Texas! 50′s – Brr!
For those of you who are just beginning to brave the spotlight and do public speaking, bravo! To make the most of your speaking engagements, consider combining…
Read More...By Kathleen Y'Barbo on Nov 13, 2009 in Blog, Marketing & Publicity | 3 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, TX
Last week we talked about public speaking as a way to reach potential readers. I hope some of you who were reluctant have decided to take the plunge. For you and for those who already…
Read More...By Kathleen Y'Barbo on Nov 6, 2009 in Blog, Marketing & Publicity | 8 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Sunny, high in the low 60s
Anyone who has been a writer for long has been confronted with this question: Do you do speaking engagements? For some, this question is met with an…
Read More...By Kathleen Y'Barbo on Oct 30, 2009 in Marketing & Publicity | 19 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus on the issue,…
Read More...By Kathleen Y'Barbo on Oct 23, 2009 in Blog, Marketing & Publicity | 9 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Another Blue Norther due this afternoon
I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. Still, you had…
Read More...By Kathleen Y'Barbo on Oct 16, 2009 in Blog, Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon
Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of author branding. Next…
Read More...By Kathleen Y'Barbo on Oct 9, 2009 in Marketing & Publicity | 10 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Low 80s and sunny
Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many others have created Facebook,…
Read More...By Kathleen Y'Barbo on Oct 2, 2009 in Marketing & Publicity | 9 Comments
