Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chilly 68 degrees!
Last week I joined 500+ others at the annual American Christian Fiction Writers conference in Denver. Those who were there know what a worthwhile event this is, and those…
By Kathleen Y'Barbo on Sep 25, 2009 in Blog | 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm–fall’s coming!
Congratulations! You’re published! Likely your publishing house began planning for publicity and marketing months–or even a year–before the book’s release. At Books & Such, we generally consider an…
By Kathleen Y'Barbo on Sep 18, 2009 in Blog, Marketing & Publicity | 1 Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Next week Christian novelists will converge on Denver for the American Christian Fiction Writers annual conference. While this meeting of the authors will be part-business and part-pleasure for most, there are wonderful…
By Kathleen Y'Barbo on Sep 11, 2009 in Blog | 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Cold front brought the high temp down to 91…brrr!
Word of mouth is still the most effective way to reach readers. If you haven’t read Tribes, I suggest you snag a copy…
By Kathleen Y'Barbo on Sep 4, 2009 in Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Typical Texas sun/rain/sun
“Success is not how high you reach; success is how high you bounce when you hit the bottom.” General Patton
Have you had to bounce yet? If you’re writing for…
By Kathleen Y'Barbo on Aug 28, 2009 in Marketing & Publicity | 3 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: HOT!
Calling all bloggers! We who seek to publicize books love you! Those who write books should be busy making connecting with those who blog. Why? Let me count the ways:
1. Bloggers…
By Kathleen Y'Barbo on Aug 21, 2009 in Marketing & Publicity | 18 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and Steamy!
Freebies, promos, and giveaways! The buzz on writers’ loops abounds with ideas for promotional items and makes it seem as though any author who hasn’t paid to engrave a pen with…
By Kathleen Y'Barbo on Aug 14, 2009 in Marketing & Publicity | 3 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Hot!
It is HOT in Texas! Even as I type this, which is well past time when the temperatures should be tolerable, it is still too steamy to enjoy the porch. But…
By Kathleen Y'Barbo on Aug 7, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Texas summer…what can I say?
I’m moving soon. It’s one of those cross-town moves where, on first blush, I should be able to accomplish the feat without a major use of manpower…
By Kathleen Y'Barbo on Jul 31, 2009 in Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Still 100 degrees, but it’s finally raining— at least a little!
For those of you whose books are on the shelves, you know what filling out an author questionnaire is like. Depending…
By Kathleen Y'Barbo on Jul 24, 2009 in Marketing & Publicity | 3 Comments
