Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chance of rain–we hope!
If you’ve been following along with us over the past few weeks, you should have a one-line bio and a three-hundred word masterpiece that sums up who…
By Kathleen Y'Barbo on Jul 17, 2009 in Marketing & Publicity | 5 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: STILL HOT!
The past two weeks we’ve been talking about author bios. First came the one-line summary, and then, last week, I challenged authors to answer questions I called “The Four Ws…
By Kathleen Y'Barbo on Jul 10, 2009 in Authors, Marketing & Publicity | 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Heat wave!
WOW! I read some fabulous one-sentence bios in response to last week’s challenge. So many of you have shown your ability to craft a sentence full of both information and…
By Kathleen Y'Barbo on Jul 3, 2009 in Marketing & Publicity | 5 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: Books & Such PR Office, The Woodlands, Texas
Weather: HOT!
Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It captures the readers’…
By Kathleen Y'Barbo on Jun 19, 2009 in Authors, Marketing & Publicity | 4 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: HOT!
Success Is in the Details: The Basics of Conducting a Book Signing
Finally! The day of the signing has arrived. You’ve feasted on a hearty breakfast–or settled your jumbled nerves with a…
By Kathleen Y'Barbo on Jun 12, 2009 in Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 2 – Planning and preparation
Imagine the perfect book signing. You, the author, arrive to find the line of adoring fans snakes around the building and spills into the…
By Kathleen Y'Barbo on Jun 5, 2009 in Marketing & Publicity | 1 Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 1 -What makes a good signing?
Book signings! Love ‘em or hate ‘em? What unpublished author doesn’t dream of long lines and cramped wrists as book after book is…
By Kathleen Y'Barbo on May 29, 2009 in Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Unseasonably cool and dry
As I type this, “American Idol” has come to its season’s conclusion. Glittering confetti showered screaming crowds as millions looked on. When voting closed on this yearly spectacle,…
By Kathleen Y'Barbo on May 22, 2009 in Marketing & Publicity | 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and warm
Ask any publicist what the goal of a book campaign is, and he or she will tell you it is to sell books. And who buys books? Readers, of…
By Kathleen Y'Barbo on May 15, 2009 in Marketing & Publicity | 6 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and humid
Newsletters, e-blasts, and blog tours-oh,my! Is it just me, or does it appear that more and more promotional items are arriving every day in our In-boxes?
Savvy authors are using email…
By Kathleen Y'Barbo on May 8, 2009 in Marketing & Publicity | 0 Comments
