Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm
Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ four-day long discussions…
Read More...By Kathleen Y'Barbo on May 1, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Warm and sunny
As with any type of marketing, learning how to tailor your appeal to fit your audience is key. Well before a book releases, the in-house publicity department has decided to…
Read More...By Kathleen Y'Barbo on Apr 22, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and 75 degrees
You’ve landed the book contract, and the book has been written, edited, and proofed on galleys. Now what? Marketing, of course! But while you’re working on getting the…
Read More...By Kathleen Y'Barbo on Apr 15, 2009 in Marketing & Publicity | 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Finding the time and skills to market your books are essential, but what about the cost? Publicity, by definition, is free. A mention on a blog, in a…
Read More...By Kathleen Y'Barbo on Apr 8, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Rainy and 65 degrees
Last week I touched on a few ways to carve out time to publicize your book. This week I’d like to take a look at what can you,…
Read More...By Kathleen Y'Barbo on Apr 1, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Cloudy and 75 degrees
Last week I talked a bit about the Marketing Monster, that huge scary thing lurking in the shadows that promises to pounce without warning.
Many authors not only have…
Read More...By Kathleen Y'Barbo on Mar 25, 2009 in Marketing & Publicity, Productivity, Writing Life | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of authors who would…
Read More...By Kathleen Y'Barbo on Mar 18, 2009 in Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny 82 degrees
Last week I talked about the writer’s resume–or one sheet–and how that document can be used as your calling card to editors before your book is published. I also…
Read More...By Kathleen Y'Barbo on Mar 11, 2009 in Authors, Marketing & Publicity | 0 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny and 57 degrees
In these tough economic times, one would be hard-pressed to find someone who hasn’t given at least passing consideration to his or her resume. But what of those…
Read More...By Kathleen Y'Barbo on Mar 4, 2009 in Marketing & Publicity | 3 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas Publicity Office
Weather: Sunny and 72 degrees
Every time an author looks into a camera, clips on a microphone, or speaks at an event covered by reporters, an opportunity for publicity–good or bad–exists. We’ve all…
Read More...By Kathleen Y'Barbo on Feb 25, 2009 in Marketing & Publicity | 0 Comments
