Blogger: Michelle Ule
Location: Santa Rosa, California, home office
As I write, the number one New York Times best-seller in trade paperback books is Heaven is for Real,by Todd Burpo, who collaborated with someone I know: Lynn Vincent. It’s been on top since…
By Michelle Ule on Oct 13, 2011 in Authors, Blog, Business of writing, Publishing News | 8 Comments
Blogger: Michelle Ule
Location: Home Office, Santa Rosa, CA
We’ve already talked about a nefarious way to break onto The New York Times best-seller list by buying copies of your own book, but what about writing a best-selling book. Is there a trick to…
By Michelle Ule on Oct 12, 2011 in Authors, Awards, Blog, Children's books, Writing Life | 6 Comments
Blogger: Michelle Ule
Location: Main office, Santa Rosa, CA
Everyone knows the best-selling book of all time is the Bible. And why not? Versions of the Hebrew Scriptures were first written in velum circa 200 B.C. If your book has been “in…
By Michelle Ule on Oct 11, 2011 in Authors, Blog, Business of writing, Life, Marketing & Publicity, Writing Life | 6 Comments
Blogger: Michelle Ule
Location: Main office, Santa Rosa, CA
Those of you who have been following my writing saga on the Books & Such blog may be interested in hearing the latest wrinkle. After releasing on September 1, 2011, A Log Cabin…
By Michelle Ule on Oct 10, 2011 in Authors, Awards, Blog, Business of writing, Christmas, Fiction, Publishing News, Reading, Writing Life | 10 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I’ve assumed all along that, as you begin your marketing journey, you’ve tapped into the obvious places: your publishing house’s marketing staff; your professional organizations like ACFW’s Fiction Finder; and The Writer’s View monthly roll call…
By Michelle Ule on Aug 26, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 11 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Marketing your book begins with the essence of your story or your topic, if you write nonfiction. Writing a short summary can provide you with marketing points and can suggest out-of-the-box possible sales affinities.
Here’s the…
By Michelle Ule on Aug 25, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 9 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Some people actually major in marketing in college and get degrees. They like to talk about new products and to sell things–it’s exciting to them.
I’m not one of those people.
Sure, I can appreciate a new…
By Michelle Ule on Aug 24, 2011 in Blog, Business of writing, Marketing & Publicity, Writing Life | 4 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard for years that…
By Michelle Ule on Aug 23, 2011 in Authors, Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 13 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I have a confession to make.
My father was a successful salesman.
My brother is a fantastically successful salesman.
I take after my mother.
With a history like that, you won’t be surprised to learn marketing is my least…
By Michelle Ule on Aug 22, 2011 in Authors, Blog, Bookstores, Business of writing, Marketing & Publicity | 14 Comments
Blogger: Michelle Ule
Location: Books & Such main office, Santa Rosa, Calif.
I’ve been reading for fifty-one years. I love books. I’ve studied the Word of God for thirty-six years. I love Jesus. Both have inspired me and framed my life. Thanks…
By Michelle Ule on Jun 3, 2011 in Blog, Life, Reading, Writing Life | 12 Comments
