Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I’ve assumed all along that, as you begin your marketing journey, you’ve tapped into the obvious places: your publishing house’s marketing staff; your professional organizations like ACFW’s Fiction Finder; and The Writer’s View monthly roll call…
Read More...By Michelle Ule on Aug 26, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 11 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Marketing your book begins with the essence of your story or your topic, if you write nonfiction. Writing a short summary can provide you with marketing points and can suggest out-of-the-box possible sales affinities.
Here’s the…
Read More...By Michelle Ule on Aug 25, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 9 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Some people actually major in marketing in college and get degrees. They like to talk about new products and to sell things–it’s exciting to them.
I’m not one of those people.
Sure, I can appreciate a new…
Read More...By Michelle Ule on Aug 24, 2011 in Blog, Business of writing, Marketing & Publicity, Writing Life | 4 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard for years that…
Read More...By Michelle Ule on Aug 23, 2011 in Authors, Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 13 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I have a confession to make.
My father was a successful salesman.
My brother is a fantastically successful salesman.
I take after my mother.
With a history like that, you won’t be surprised to learn marketing is my least…
By Michelle Ule on Aug 22, 2011 in Authors, Blog, Bookstores, Business of writing, Marketing & Publicity | 14 Comments
Blogger: Michelle Ule
Location: Books & Such main office, Santa Rosa, Calif.
I’ve been reading for fifty-one years. I love books. I’ve studied the Word of God for thirty-six years. I love Jesus. Both have inspired me and framed my life. Thanks…
Read More...By Michelle Ule on Jun 3, 2011 in Blog, Life, Reading, Writing Life | 12 Comments
Blogger: Michelle Ule
Location: Books & Such main office, Santa Rosa, Calif.
Writers tend to be introverts who spend long hours working alone, playing with their imaginary friends.
Some of us are extroverts who like the exchange of ideas, using words that fly…
Read More...By Michelle Ule on Jun 2, 2011 in Blog, Business of writing, Life, Productivity, Writing Life | 8 Comments
Blogger: Michelle Ule
Location: www.booksandsuch.biz (Writing from the Books & Such main office, Santa Rosa, Calif.)
Ah, the wonders of technology. You’re sitting in front of your computer, perhaps in your pajamas, and I’m sitting in front of mine–fully dressed. Most of…
Read More...By Michelle Ule on Jun 1, 2011 in Blog, Business of writing, Life, Productivity, Social Networking, Writing Life | 11 Comments
Blogger: Michelle Ule
Location: Beautiful Sonoma County, California
The news has been full of depressing stories lately, from natural disasters to fiscal errors to grim prognoses for the future. And the publishing world is no better.
It can get downright discouraging.
But Scripture gives…
Read More...By Michelle Ule on May 30, 2011 in Blog, Life, Social Networking, Writing Life | 9 Comments
Blogger: Michelle Ule
Location: Santa Rosa’s main office on a sunny day
The late Johnny Carson monologued once on the Tonight show about the pitfalls in responding to a woman holding a newborn baby. She wants you to admire it, and usually you can,…
Read More...By Michelle Ule on May 6, 2011 in Authors, Blog, Business of writing, Fiction, Life, Reading, Writing Life | 18 Comments
