Marketing & Publicity

Friday Free-for-All: Genre Switch?

Rachel Zurakowski

Blogger: Rachel Kent

Location: Greater Philadelphia Christian Writers’ Conference, Philadelphia, PA

Many writers write in a specific genre for a specific audience. They’re able to follow the guidelines for writing in that genre well, and it comes naturally. Sometimes authors want to…

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Genre: Titles and Covers

Rachel Zurakowski

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

As you saw from yesterday’s example, the cover of a book alone usually shows the reader what genre the book falls under. That’s one of the benefits of genre; the…

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Genres

Rachel Zurakowski

Blogger: Rachel Kent (formerly Rachel Zurakowski)

Location: Books & Such main office, Santa Rosa, Calif.

Hi, everyone! I’m back. :) Last month Michelle (who is awesome) took over my week of blogging for me while I was on my honeymoon.rachel wedding

This week, I’d like…

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Rock My World–and Yours, Part 5

janetgrant

Blogger: Janet Kobobel Grant

Location:Santa Rosa, Calif., Main Office

We could go  on discussing ways our publishing world is being rocked, but the final point I want to make this week is that we’ve all been thinking horizontally when the world has…

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You and Your Publisher: A Marketing Dream Team

janetgrant

Blogger: Janet Kobobel Grant

Location: Books & Such Main Office, Santa Rosa, Calif.

Let’s say your relationship with your publisher has gone swimmingly through the editorial process. Your editor got you, and you got your editor. What a team!

Now your manuscript has…

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While U Wait: Pre-Market

Wendy Lawton

Blogger:  Wendy Lawton

Location: Books & Such Central Valley Office

Weather: 81º and sunny

Last week agent-extraordinaire, Janet Kobobel Grant, tweeted, “If you want anyone in publishing to take you seriously, you need to have a good-looking website that centers on you as…

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Friday Free-for-All

janetgrant

Blogger: Janet Kobobel Grant

Location: Books & Such Main Office, Santa Rosa, Calif.

I’ve spouted a number of opinions about how a writer can break out from the pack this week. I could have added so much more, including:

–the importance of knowing…

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Worst Case Scenario–Genre Fail

Wendy Lawton

Blogger:  Wendy Lawton

Location: Books & Such Central Valley Office

Weather: 68º and partly sunny

Yesterday I set up a brand new worst case scenario. Here it is: You have an amazing book burning a hole in your life. You have the material,…

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Marketing, Schmarketing

janetgrant

Blogger: Janet Kobobel Grant

Location: Books &  Such Main Office, Santa Rosa, Calif.

As regularly occurs at writers conferences, while I was at Mount Hermon, I heard again and again the importance of an author partnering with his/her publisher in marketing. What…

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The State of Publishing 2010-Style

janetgrant

Blogger: Janet Kobobel Grant

Location: Books & Such Main Office, Santa Rosa, Calif.

Whenever I’m on the faculty of the Mount Hermon Writers Conference, I’m always on the lookout for a chance to chat with editors about how their publishing houses are…

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