Marketing & Publicity

Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
If you don’t know what a QR code is, scroll down to the end of this post to take a peek. QR (which stands for “quick response”) codes are…
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By Janet Grant on Feb 1, 2012 in Authors, Blog, Book Proposals, Business of writing, Marketing & Publicity, Publishers | 10 Comments

Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Next up: The Hobbit by J.R.R. Tolkien
I’m sure many of you have seen the trailer for The Hobbit (part 1), but for those who’ve missed it, here’s the link: http://www.imdb.com/title/tt0903624/
While I…
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By Rachel Kent on Jan 18, 2012 in Blog, Marketing & Publicity, Writing Craft | 14 Comments

Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
So we’ve talked about unrealistic goals and realistic goals. Now it’s time to talk about setting goals for next year. I suggest you set goals in three ways for next…
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By Rachel Kent on Nov 16, 2011 in Blog, Life, Marketing & Publicity, Writing Life | 7 Comments

Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Metaphorically speaking, it used to be that a hopeful author had to stand in line, hat in hand, to try to get an agent. Then the agent would take his manuscript…
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By Wendy Lawton on Nov 8, 2011 in Authors, Blog, Business of writing, Marketing & Publicity, Publishers | 13 Comments

Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
“Jesus came and told his disciples, ‘I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing them in the name of…
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By Rachel Kent on Oct 18, 2011 in Blog, Life, Marketing & Publicity, Productivity, Writing Craft, Writing Life | 13 Comments

Blogger: Michelle Ule
Location: Main office, Santa Rosa, CA
Everyone knows the best-selling book of all time is the Bible. And why not? Versions of the Hebrew Scriptures were first written in velum circa 200 B.C. If your book has been “in…
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By Michelle Ule on Oct 11, 2011 in Authors, Blog, Business of writing, Life, Marketing & Publicity, Writing Life | 6 Comments

Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
“I wish there was a company that offered instant movie streaming AND discs by mail. Netflix should merge with Qwikster.” –Quote by a clever friend of mine.
I’m sure you’ve seen…
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By Rachel Kent on Sep 26, 2011 in Authors, Blog, Business of writing, Marketing & Publicity, Writing Craft, Writing Life | 6 Comments

Blogger: Mary Keeley
Location: Midwest Office IL
Why do we talk about connecting with people virtually through the Internet in chat rooms and social media places in the same way we talk about face-to-face conversations? How much time do we spend connecting with…
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By Mary Keeley on Sep 22, 2011 in Blog, Business of writing, Marketing & Publicity, Social Networking, Writing Craft | 10 Comments

Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the dearth of…
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By Wendy Lawton on Sep 16, 2011 in Blog, Marketing & Publicity | 29 Comments

Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know that books…
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By Wendy Lawton on Sep 15, 2011 in Blog, Marketing & Publicity | 37 Comments