Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Today we’re going to explore the tools a writer needs to master for marketing a book. Marketing has become a huge part of the author’s job both before and after…
By Rachel Zurakowski on Feb 16, 2010 in Blog, Marketing & Publicity | 2 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
My #2 wish for the publishing industry (after #1 that overwork and stress could be reduced) is that publishers would not overbuy titles, resulting in many (most?) projects receiving…
By janetgrant on Jan 5, 2010 in Blog, Marketing & Publicity, Publishers, Writing Life | 13 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
The other day I wrote about the new kid on the block: The concept that, by offering something for free, you can make a living. My response: Free isn’t…
By janetgrant on Dec 24, 2009 in Authors, Marketing & Publicity | 22 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
What a fun week. There’s nothing like talking about all the things that could kill a writing career. Cheery little series, right? Okay, I’ll admit it, I employed a bit of…
By Wendy Lawton on Dec 16, 2009 in Authors, Children's books, Fiction, Marketing & Publicity, Nonfiction, Productivity | 42 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
You’ve waited for years and envisioned a variety of potential covers for your “baby” book, the book you’ve been creating, modifying, rewriting, revising, and fussing over for years. At…
By janetgrant on Dec 8, 2009 in Marketing & Publicity | 20 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office
What do you think is a book cover’s main function: Read this blog to get Seth Godin’s opinion.
What makes a cover so clever, so iconic, that you have to pick it up?
Here…
By janetgrant on Dec 7, 2009 in Marketing & Publicity | 30 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound a bit…
By Kathleen Y'Barbo on Dec 3, 2009 in Marketing & Publicity | 35 Comments
Blogger: Janet Kobobel Grant
Location: Enroute to Santa Rosa from BEA
Weather: Um, cloudy, looking at the view below the plane
A couple of you asked for trend info based on what Etta, Wendy, and I observed at BEA. I think the best…
By janetgrant on Dec 1, 2009 in Marketing & Publicity, Publishers, Publishing News | 20 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Gorgeous Texas fall day – sunny with a high in the 60s
Last week, the Books & Such experts weighed in on ideas for making the most of radio interviews. In the process…
By Kathleen Y'Barbo on Nov 27, 2009 in Marketing & Publicity | 4 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Chilly and wet
Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, speakers, and interviewees…
By Kathleen Y'Barbo on Nov 20, 2009 in Blog, Marketing & Publicity | 1 Comment
