Marketing & Publicity

Do book launch teams work?

Janet Grant

Blogger: Janet Kobobel Grant

Seth Godin talks about building a tribe; Michael Hyatt talks about creating a launch team. Both concepts contain the same nugget of truth: If you want to drive sales, you need a crowd of influencers to spread…

Read More...

Read More

It’s What You Don’t Know That Can Hurt You

Mary Keeley

Blogger: Mary Keeley

“We’d like to extend an offer on your book.” I don’t think those words will ever cease to thrill you, whether you are multi-published or this is your debut. Being prepared for what comes next will give your…

Read More...

Read More

I Don’t Get It. . .

Wendy Lawton

Blogger: Wendy Lawton

 

Are there any four words repeated more often at writers’ get-togethers than the phrase, “I don’t get it. . .” followed by one of the perplexing mysteries of the publishing universe? Let’s face it, there’s much in publishing…

Read More...

Read More

Launch Party Success

Rachel Kent

Blogger: Rachel Kent

Your book has released! Your “baby” has been born, and it’s likely that the gestation of this baby was much longer than nine months. It’s time to celebrate and promote this new work.

Many authors like to host a…

Read More...

Read More

Marketing Your Book: A Refresher

Mary Keeley

Blogger: Mary Keeley

The more I talk to writers at conferences and review proposal submissions, I find most aren’t fully aware how important a part their personal marketing efforts play in their chances of getting an agent and then a contract.…

Read More...

Read More

Marketing Tips for Facebook

Rachel Kent

Blogger: Rachel Kent

I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!

1) You have just received a…

Read More...

Read More

Do movie and TV trends really cross over into the book world?

Rachel Kent

Blogger: Rachel Kent

Janet’s post about Downton Abbey got me thinking about what I like to watch on TV and if that translates into what I’m reading. I confess that I am not a fan of Downton Abbey, though I do enjoy…

Read More...

Read More

How Do We Create a Bestseller?

Wendy Lawton

Blogger: Wendy Lawton

Who hasn’t picked up a New York Times bestselling book and thought, “Why is this book—or this author—a bestseller? If you are a writer your next thought might come out sounding a little whiney, “My book is so…

Read More...

Read More

5 Questions to Help You Build a Bigger Audience Faster

Janet Grant

Guest Blogger: Chad Allen

Janet here: Today we have the honor of posting a blog by Chad Allen, editorial director for Baker Books, a division of Baker Publishing Group. He blogs about writing, publishing, life, and creativity at http://www.chadrallen.com/.

Welcome, Chad. We’re…

Read More...

Read More

Super Bowl commercials and your book

Rachel Kent

Blogger: Rachel Kent

It’s always so much fun to talk about the Super Bowl ads, but I think that we can learn something from them to help with our writing as well. Now I have to confess, I didn’t see the…

Read More...

Read More