Marketing & Publicity

Blogger: Janet Kobobel Grant
Seth Godin talks about building a tribe; Michael Hyatt talks about creating a launch team. Both concepts contain the same nugget of truth: If you want to drive sales, you need a crowd of influencers to spread…
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By Janet Grant on May 20, 2013 in Authors, Blog, Marketing & Publicity | 56 Comments

Blogger: Mary Keeley
“We’d like to extend an offer on your book.” I don’t think those words will ever cease to thrill you, whether you are multi-published or this is your debut. Being prepared for what comes next will give your…
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By Mary Keeley on May 8, 2013 in Agents, Authors, Blog, Marketing & Publicity, Publishers | 48 Comments

Blogger: Wendy Lawton
Are there any four words repeated more often at writers’ get-togethers than the phrase, “I don’t get it. . .” followed by one of the perplexing mysteries of the publishing universe? Let’s face it, there’s much in publishing…
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By Wendy Lawton on Apr 30, 2013 in Authors, Blog, Business of writing, Children's books, Fiction, Marketing & Publicity, Publishers, Writing Life | 86 Comments

Blogger: Rachel Kent
Your book has released! Your “baby” has been born, and it’s likely that the gestation of this baby was much longer than nine months. It’s time to celebrate and promote this new work.
Many authors like to host a…
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By Rachel Kent on Mar 13, 2013 in Blog, Marketing & Publicity, Writing Life | 110 Comments

Blogger: Mary Keeley
The more I talk to writers at conferences and review proposal submissions, I find most aren’t fully aware how important a part their personal marketing efforts play in their chances of getting an agent and then a contract.…
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By Mary Keeley on Mar 8, 2013 in Blog, Business of writing, Marketing & Publicity | 38 Comments

Blogger: Rachel Kent
I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!
1) You have just received a…
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By Rachel Kent on Mar 6, 2013 in Blog, Life, Marketing & Publicity, Social Networking | 91 Comments

Blogger: Rachel Kent
Janet’s post about Downton Abbey got me thinking about what I like to watch on TV and if that translates into what I’m reading. I confess that I am not a fan of Downton Abbey, though I do enjoy…
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By Rachel Kent on Feb 27, 2013 in Blog, Life, Marketing & Publicity, Reading | 61 Comments

Blogger: Wendy Lawton
Who hasn’t picked up a New York Times bestselling book and thought, “Why is this book—or this author—a bestseller? If you are a writer your next thought might come out sounding a little whiney, “My book is so…
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By Wendy Lawton on Feb 19, 2013 in Blog, Business of writing, Marketing & Publicity | 78 Comments

Guest Blogger: Chad Allen
Janet here: Today we have the honor of posting a blog by Chad Allen, editorial director for Baker Books, a division of Baker Publishing Group. He blogs about writing, publishing, life, and creativity at http://www.chadrallen.com/.
Welcome, Chad. We’re…
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By Janet Grant on Feb 14, 2013 in Blog, Business of writing, Marketing & Publicity, Publishers | 64 Comments

Blogger: Rachel Kent
It’s always so much fun to talk about the Super Bowl ads, but I think that we can learn something from them to help with our writing as well. Now I have to confess, I didn’t see the…
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By Rachel Kent on Feb 6, 2013 in Blog, Marketing & Publicity, Writing Craft | 72 Comments