Marketing & Publicity

4 Ways Authors Can Use QR Codes

Janet Grant

Blogger: Janet Kobobel Grant

Location: Books & Such main office, Santa Rosa, Calif.

If you don’t know what a QR code is, scroll down to the end of this post to take a peek. QR (which stands for “quick response”) codes are…

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Coming Soon to Theaters: The Hobbit

Rachel Kent

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

Next up: The Hobbit by J.R.R. Tolkien

I’m sure  many of you have seen the trailer for The Hobbit (part 1), but for those who’ve missed it, here’s the link: http://www.imdb.com/title/tt0903624/

While I…

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Thinking About 2012 Goals

Rachel Kent

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

So we’ve talked about unrealistic goals and realistic goals. Now it’s time to talk about setting goals for next year. I suggest you set goals in three ways for next…

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Who Needs Traditional Publishers?

Wendy Lawton

Blogger: Wendy Lawton

Location: Books & Such Central Valley Office, CA

Metaphorically speaking, it used to be that a hopeful author had to stand in line, hat in hand, to try to get an agent. Then the agent would take his manuscript…

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Let’s Put the C Back in CBA: Refocusing on Ministry

Rachel Kent

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

Jesus came and told his disciples, ‘I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing them in the name of…

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Best-Sellers: What Puts a Book on the List?

Michelle Ule

Blogger: Michelle Ule

Location: Main office, Santa Rosa, CA

Everyone knows the best-selling book of all time is the Bible. And why not? Versions of the Hebrew Scriptures were first written in velum circa 200 B.C. If your book has been “in…

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Netflix, Qwikster and You

Rachel Kent

Blogger: Rachel Kent

Location: Books & Such main office, Santa Rosa, Calif.

“I wish there was a company that offered instant movie streaming AND discs by mail. Netflix should merge with Qwikster.” –Quote by a clever friend of mine.

I’m sure you’ve seen…

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5 Reasons to Celebrate: Real Life Isn’t Digital

Mary Keeley

Blogger: Mary Keeley

Location: Midwest Office IL

Why do we talk about connecting with people virtually through the Internet in chat rooms and social media places in the same way we talk about face-to-face conversations? How much time do we spend connecting with…

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So What’s an Author To Do?

Wendy Lawton

Blogger: Wendy Lawton

Location: Books & Such Central Valley Office, CA

We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the dearth of…

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What’s Not Working?

Wendy Lawton

Blogger: Wendy Lawton

Location: Books & Such Central Valley Office, CA

I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know that books…

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