Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’re halfway through the week. To celebrate, I’m going to take a break from talking about marketing our books to address the question that comes up at every writing conference and…
By Wendy Lawton on Sep 14, 2011 in Blog, Marketing & Publicity | 20 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
On Friday we’re going to talk about some of the specific things authors can do to help market their books and themselves, but in the meantime I want to address some…
By Wendy Lawton on Sep 13, 2011 in Blog, Marketing & Publicity | 11 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Picture this: You have written a can’t-put-it-down book. You know this because the book netted you one of the best agents in the business. That agent enthusiastically presented it to an editor…
By Wendy Lawton on Sep 12, 2011 in Blog, Marketing & Publicity | 28 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
In my last post, I wrote about a time one of my clients assumed the role of “bad client.” Today I want to commend one of my clients, who…
By Janet Grant on Sep 7, 2011 in Agents, Authors, Blog, Business of writing, Marketing & Publicity, Writing Life | 14 Comments
Blogger: Mary Keeley
Location: Books & Such Illinois Office
Twitter has approximately 20 million loyal users. The number of drive-bys, so to speak, is diminishing. In response, Twitter is repositioning itself as distinct from Facebook and the others. Almost a year ago…
By Mary Keeley on Sep 1, 2011 in Blog, Business of writing, Marketing & Publicity, Social Networking | 21 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I’ve assumed all along that, as you begin your marketing journey, you’ve tapped into the obvious places: your publishing house’s marketing staff; your professional organizations like ACFW’s Fiction Finder; and The Writer’s View monthly roll call…
By Michelle Ule on Aug 26, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 11 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Marketing your book begins with the essence of your story or your topic, if you write nonfiction. Writing a short summary can provide you with marketing points and can suggest out-of-the-box possible sales affinities.
Here’s the…
By Michelle Ule on Aug 25, 2011 in Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 9 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Some people actually major in marketing in college and get degrees. They like to talk about new products and to sell things–it’s exciting to them.
I’m not one of those people.
Sure, I can appreciate a new…
By Michelle Ule on Aug 24, 2011 in Blog, Business of writing, Marketing & Publicity, Writing Life | 4 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard for years that…
By Michelle Ule on Aug 23, 2011 in Authors, Blog, Business of writing, Christmas, Marketing & Publicity, Writing Life | 13 Comments
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I have a confession to make.
My father was a successful salesman.
My brother is a fantastically successful salesman.
I take after my mother.
With a history like that, you won’t be surprised to learn marketing is my least…
By Michelle Ule on Aug 22, 2011 in Authors, Blog, Bookstores, Business of writing, Marketing & Publicity | 14 Comments
