Celebrate! The Uber-Creative Book Launch
Blogger: Wendy Lawton
I recently read an article about a business that does nothing but help engineer out-of-the-box marriage proposals. Apparently there is more pressure than ever to create a never-to-be-forgotten event in which to pop the question. In the article, Vanessa Kiely of WeddingIndustryExperts.com said,”With the spread of social media, people feel not only pressured to take their proposals to a new level but excited by the possibilities of doing something truly original. They want a story they can share for years to come.”
It made me think about engineering fabulous book launches.
Several Books & Such clients (secretly known as Bookies) have recently had wonderful book launches. They’ve pulled out all the stops to make the day special. Forget popping the question. Nothing is more worthy of celebrating these days than having a book published. And if it is your debut book? It’s time to pull out all the stops.
A book launch is the perfect way to not only have the fun of the event, but to thank all those who’ve journeyed with you and to give you something to talk about in social media. Another reasons to have a unique launch is to potentially interest the media. It’s very hard to get your newspaper or television station to come to an event but you can often get the echo effect of media coverage afterward. Some authors have worked a philanthropic angle into their launch which always interests the media. Others do something so unique the media just have to cover it.
I thought it would be fun today to hear from all of you, both published and not-yet-published. If you’ve already done a great book launch, tell us your story. What was the day like? Who came? Was the launch themed to the book? Were you able to have any media coverage? If you have a launch coming up, tell us your plans. If you’re not there yet, dream big! Show us what your perfect book launch event would look like.
Book Launch? What’s that? Literary agent @wendylawton explains. Click to Tweet
Why not go all out with your next book launch? Click to Tweet