Is your technology holding you back?
Blogger: Rachel Kent
Are you living with a technology headache because you don’t want to spend money or because you don’t want to familiarize yourself with a new system? Don’t let your outdated technology hold you back any longer.
Spending money on the latest, greatest technology isn’t appealing to many of us. Having the new equipment might be nice, but the expense is big and the time that it takes to set up something new can be daunting. Unfortunately, resisting to upgrade to a better computer, phone or internet speed might be holding you back in your writing career.
This week, our agency hosted a private training event for our clients on how to use Pinterest effectively. It was a “live” online event that required a fast internet connection, a webcam and a microphone. A few of our clients weren’t able to get into the training room because their internet was so slow and some who were in the room couldn’t participate fully because their computers didn’t have a webcam or microphone. The clients who haven’t upgraded their systems were unable to glean the information that was provided. Webinars and online training sessions are becoming more and more prevalent in the publishing world, and if you can’t participate in them because of your dated technology you are putting yourself at a disadvantage in the competitive book marketplace.
Technology that works well is also essential for book marketing and promotion. Online video interviews, Facebook events, Twitter parties and video book club chats are more popular than ever and if your technology can’t handle these platforms you won’t have as many opportunities to sell books.
Outdated office equipment can waste precious writing and research time too. Booting up an old system, connecting to the internet through an old router or dial up (heaven forbid that you still have it) or printing with a slow printer takes way too long and can be very frustrating. Plus the time and money spent troubleshooting the breakdowns isn’t worth it either.
Has your technology ever caused a problem for you?
Is there a way you could avoid future technology “headaches?”
Is your technology holding you back in the competitive publishing marketplace? Via @rachellkent Click to tweet.
Do you suffer from technology headaches? @RachelLKent says it’s time to upgrade! Click to tweet.
Don’t let outdated technology hold you back any longer. Via @rachellkent Click to tweet.