Comments on: MARKETING MATTERS: Blogging Your Brand and Other Internet Ideas

By: NikoleHahn

NikoleHahn — Mon, 05 Oct 2009 18:12:35 +0000

I design my own webblog. It is the name of our home and it has become very unique. Of course, I’m always open to suggestions.

By: Cat Woods

Cat Woods — Mon, 05 Oct 2009 00:35:26 +0000

Thanks for the information. This topic is always timely.

By: Tina Dee

Tina Dee — Sun, 04 Oct 2009 21:24:09 +0000

I started Bustles & Spurs for that reason, to brand myself. So, I’m comforted with confirmation that I’m on the right track, LOL.

I love Lori Wick’s frontier/prarie/old west novels.

My other blog http://TheHomesteadHeart.com is to spotlight authors & musicians and share recipes, just something to have fun with readers. But on it, I’m also posting chapters of a book I’m writing (LOVE’S GAMBLE) set in the Old West) just for my blog readers.

I can’t wait to have you on The Homestead Heart, Kathleen! I’m LOVING THE CONFIDENTIAL LIFE OF EUGENIA COOPER. This is going to be an easy recommendation–but too fast of a read.

They always are when you enjoy them this much!

By: Eva Ulian

Eva Ulian — Sat, 03 Oct 2009 13:17:11 +0000

Hi Lynn (Deane)

I agree that it is hard to figure out what our brand is, so you can imagine the fun I had in chiselling out the theme for my blog, when I started out about two years ago. As an unpublished author of novels based on the mystery of a religious calling, two of which based in Italy and all involving an unexplainable death, I had to do some severe head scratching. Finally I came up with “The Best of the Worst” which seeks to uncover what goes on behind the headlines mainly in the country I’m presently living- a Catholic country- Italy, but which in effect embraces the rest of the world, because just as we do not live in isolation, still less do nations.

In case anyone is interested to compare my blog (just click on my name) with my novels, the first chapter of “God’s Apparel” is posted on my website under “Reality Fiction” here: http://www.freewebs.com/evaulian/realityfiction.htm

Another interest of mine which was accidently turned into a brand with the complicity of Ms Etta Wilson and her posts on animal sayings- is this blog: http://evauliandogsandcats.blogspot.com/ which may or may not translate into a children or adult gift book eventually.

Hence my trial and error experience of finding my brand(s) consisted in matching up the basic theme of my novels with some aspect in reality which usually ends up in following your interests and yes, instinct.

And last but not least, as the saying goes, since I am so fond of them- a big thank you to Kathleen for another marketing booster article.

By: Lynn Rush

Lynn Rush — Fri, 02 Oct 2009 23:51:41 +0000

Great stuff here. Yeah, that branding stuff is a fun one to wrap the brain around, isn’t it? Well, for me anyway.

Some of my crit partners tease me about my name. It’s is Lynn RUSH…and they say that’s what they get (a rush) when they read my novels. They all have strong heronies who can kick butt and take names… It makes me smile.

By: Lynn Dean

Lynn Dean — Fri, 02 Oct 2009 17:49:54 +0000

Please do NOT assume that we know what our brand is!

After a session I attended at the ACFW conference, I’ve been doing some research on that topic but would love to hear your take on it. If you’ve already written blog posts on branding, would I find them in the Marketing & Publicity category on this website? Is there a better place to look?

Thanks for your excellent posts!

By: Teri D. Smith

Teri D. Smith — Fri, 02 Oct 2009 15:40:25 +0000

Thanks, Kathleen. This is timely as I plan to launch a blog with a week or so.

By: KC Frantzen

KC Frantzen — Fri, 02 Oct 2009 13:56:57 +0000

Thanks Kathleen
As an unpublished author, this is an encouraging, informational post!
I’m working with a genius of a webdesigner who happens to be a friend… (prayed about that first but it’s been a blessing so far!)
He assures me we are about half way there. It’s exciting!! (but daunting)
But I’ve wondered about a blog v. a quarterly newsletter. My niche is 8-12 year olds and dog lovers of all ages.
Other than the obvious time differential, what are the benefits of one over the other? Would there be anything age specific or does that apply across the board?
Do you have advice/ideas on crystalizing one’s brand? Does one create it as an author or for the author’s current WIP?
Thanks for all y’all’s help.
I’m enjoying these blogs very much and have “networked” with our local writer’s group about them too.

(Gig ‘em by the way, from the proud daughter of an Aggie, class of ‘56)