Marketing Tips for Facebook
Blogger: Rachel Kent
I’ve been noticing that some authors are struggling with what to put on their Facebook author pages. I have a few tips for all of you with “fan” pages; I hope they’re useful!
1) You have just received a BEAUTIFUL final cover for your next release. You are dying to share it with the world. The world wants to see it.
My advice to you is to wait. Don’t reveal a cover for a book before your readers have a place to buy the book. Wait for the pre-order capability to be up online so you can link to Barnes & Nobel, Amazon, or CBD when you do post that cover. The cover is a great marketing tool, and you don’t want its “reveal” to be wasted. If you don’t wait, you’ll have a bunch of fans writing that they love the cover and can’t wait to get the book, but they’ll forget the excitement by the time the book releases or is available for pre-order.
2) When you post things like the cover of your book or a blurb about your new release, write a bit about how you feel. Don’t just provide information. The reason the fan is connected to you is to get information about releases from the author. They can get dry facts about your releases off of the Amazon.com page. Make sure that that personal connection comes through in all of your posts. It doesn’t have to be fancy.
Here’s an example: “This is the back cover copy for my next book! I decided to write this story while vacationing in Nicaragua. The people I met on that trip inspired me and changed my life. BACK COVER COPY HERE.”
3) Post pictures of you. You don’t need to post pictures of your kids or your family, if you’re uncomfortable with that, but your readers would love to see a picture of you opening a box of books on release day or visiting the location of your story. Don’t be afraid to be a little goofy too! The more memorable a picture is the better the chances that it will cause a reader to think about you and your book multiple times. And it’d be awesome if they showed that picture to a friend! (Don’t be TOO wild though!)
4) If you are getting emails from different readers asking similar questions, consider posting those questions and your answers on your author page. Obviously those topics are what your readers are interested in.
5) Don’t post links for other authors’ books. Keep your author page for you. Your fans follow you because they are your fans. If you want to advertise a book release for a friend, do that on your personal Facebook page not on your author page. Definitely support your fellow writer-friends, but do it tastefully through writing reviews on popular websites and telling your real-life friends about a book or author you love.
Any questions or comments about my suggestions?
What kinds of posts have been most successful for you?
As a reader, what do you look for on an author’s Facebook fan page?
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