Super Bowl commercials and your book
Blogger: Rachel Kent
It’s always so much fun to talk about the Super Bowl ads, but I think that we can learn something from them to help with our writing as well. Now I have to confess, I didn’t see the beginning of the game, and I missed the last few minutes too, so I haven’t seen all of the ad,s but I saw enough to get a good idea of the quality. Most were pretty awful this year, but there were a few gems. I liked Dodge Ram’s God made a farmer, Budweiser’s Clydesdale brotherhood, the Oreo library fight, and the Kia space babies.I’m not a fan of the ones that use sex or sex appeal as a marketing technique, and there were SO many that did this year. The “favorite t-shirt” one comes to mind. I don’t even know what that was advertising. I guess it was a clothing company.
We like Super Bowl commercials that touch us on an emotional level the best–they need to either be funny or heartwarming, and the best commercials are the ones that connect with the most people on this personal, emotional level. That is something to keep in mind when you are plotting your books, too. You want to write the best book possible that will appeal to people on an emotional level.
It’s also important to know your audience. I think the Dodge Ram people did this the best for the Super Bowl even though it wasn’t my favorite ad. The Dodge Ram trucks appeal to the same people who would like an advertisement that idealizes the farming lifestyle. My favorite commercial of the night was the Budweiser one, but I don’t drink Budweiser beer. I just like horses, and the ad evoked an emotional response for me (I actually teared up! They totally got me.). I don’t think that Budweiser is appealing to their core audience as well with their advertising, though their ads are memorable. An author needs to keep his or her readership in mind when writing a book so that the book can be as powerful to the reader as that Dodge Ram ad would be to a farmer.
Which commercial was your favorite and why?
Which was your least favorite and why?
What emotions did those ads appeal to? What emotions does your WIP appeal to?